7th Bandung Creative Movement 2020

Dynamics of Industrial Revolution 4.0 :
Digital Technology Transformation and Cultural Evolution

Topic & Research Field

The problems in industrial revolution 4.0 cannot only be answered by creating new technology or adapting existing ones but more importantly the development of creativity that can lead to continuous innovation. Therefore, we must make creativity and technology into something that is integrated and converged. This can be implemented by integrating our aesthetic and emotional aspects as human being with the latest technological aspects of logic

Topic & Research Field

The problems in industrial revolution 4.0 cannot only be answered by creating new technology or adapting existing ones but more importantly the development of creativity that can lead to continuous innovation. Therefore, we must make creativity and technology into something that is integrated and converged. This can be implemented by integrating our aesthetic and emotional aspects as human being with the latest technological aspects of logic

Digital Technology Transformation and Cultural Evolution

  • Aesthetic evolution in digital era
  • Digital Transformation of environment
  • Digital Technology and cultural evolution
  • Creative Technology, data, and creative industry
  • Innovation of Products, Creative industries management and marketing 
  • Digital education for creative industries

Interesting topics are listed below for your reference only, and not limited to the following topics:

  1. Aesthetic evolution in digital era

    Artificial intelligence and digital technology have transformed the way people view and experience aesthetics whether spatial or wearable/usable products. AR, VR, smart glass has enriched visitors’ experience in the museum. Video mapping, digital installation have given people a new horizon in experiencing art. Parametric design and tools have created a new architecture, spatial composition, furniture, product aesthetics.
    This theme invites and welcomes papers related to artificial intelligence and its effect on aesthetic, aesthetic evolution caused by digital art, art in new digital media,  virtual space experience, AR/VR in spatial experience, digital technology in architecture, interior, product design, art, animation, videography and such.
  2. Digital transformation and the built environment

    The built environment is facing an increasing demand for major innovations in terms of digital dematerialization and technologies such as the Internet of Things, big data, advanced manufacturing, robotics, 3D printing, blockchain technologies, and artificial intelligence. The future of the built environment is facing a high degree of complexity, extreme competition, and uncertainty with respect to the outcomes of climate change, availability of resources, and the disruptive nature of innovation.In the midst of digital transformation, the industry gave focus to human interaction. With the growing trend of remote working, there is the fact that more people working remotely meant the demand for office space would fall. But it was also identified that people innately crave human interaction. The balance found was shared office space or co-working space, a spatial transformation of workspace. By providing flexible, short term workspace, people adapted to technology by appealing to the human condition.Computer-aided design has helped designers in creating a well-measured environment where airflow is ensured to run optimally and minimized bacteria growth,  as well as better shape and form to create a visually attractive yet psychologically comfortable space. It is a culture of integration.
    The theme covers papers on digital technology and architecture, digital technology and the interior space, digital technology and construction, digital technology and people behavior, digital technology and sustainability, digital technology and spatial transformation, as well as and not limited to the use of digital technology in cultural heritage, hospitality, and tourism.
  3. Digital Tecnology and cultural evolution

    Cultural Evolution is an area of rapidly growing interest. New abilities gained from digital technologies are changing cultural values and their formation process. Cultural and traditional values mostly took form through craft in history but now they are produced by new modern techniques like rapid prototyping and reforming. The impact of digital technologies on the diversity of cultural expressions is that technologies give (1) Access to culture; (2) Creativity; (3) Cultural industries. Another aspect to consider is that the impact of technology has global characteristics, but also displays local and regional particularities based on variables such as infrastructure, legislation, and even language.It is clear that new technologies imply major advantages in terms of access to culture. The digital age has an impact not only on access but also on creativity and on the status of artists. Digital tools can be clear allies in promoting the participation of civil society and raising awareness about the diversity of cultural expressions. It is evident that the Internet has a unique ability to deliver information instantly and economically to a huge number of users, making a clear case for building cultural dissemination portals.
    This theme covers papers on the effect of digital technology to cultural expression, digital technology, and transformation of cultural property, disruption of culture, digital technology and creativity, cultural values transformation and formation, new method and technique in creative industry production, creative economy with digital technology, cultural information dissemination via digital platform, digital communication and society, cultural evolution in the digital age.
  4. Creative Technology, data, and creative industry

    Creative technology is a broadly interdisciplinary and transdisciplinary field combining computing, design, art, and the humanities. Examples of creative technology include multi-sensory experiences made using computer graphics, video production, digital cinematography, virtual reality, augmented reality, video editing, software engineering, 3D printing, the Internet of Things, CAD/CAM, and wearable technology. In the artistic field, new media art and internet art are examples of work being done using creative technology. Performances, interactive installations and other immersive experiences take museum-going to the next level and may serve as research processes for humans’ artistic and emotional integration with machines.AI is used to analyze huge data sets to learn specific behaviors, thereby allowing computers to recognize patterns and “learn” new actions without being explicitly programmed. They are continuously transforming all aspects of our lives, be it social, cultural or economic. Governments, the local, regional and national authorities, policymakers and businesses are also becoming more aware of the important role and potential of creativity and the Creative Industries to drive innovation and growth in the broader economy (European Union Open Method of Coordination Expert Group on Cultural and Creative Industries 2012). Today’s business world is shaped and challenged by the development of highly innovative, competitive and disruptive technologies.
    This theme discusses issues on technology assisting the creative industry, technological innovation in the creative industry, role of data in creative economy and creative industry, creative technology in social media and apps, creative technology and behavior, data and behavior analysis.
  5. Innovation of Products, Creative industries management and marketing

    Exciting developments using AI have been seen throughout the creative economy. AI is helping creators to match content more effectively with audiences. Algorithms based on neural networks learn and classify a user’s preferences—from movies streamed on Netflix, music listened to on Spotify or products purchased on Amazon. Providers can then recommend content tailored to a specific user. In advertising, it is used to contextualize social-media conversations to understand how consumers feel about products and to detect fraudulent ad impressions. At the monetization phase, blockchain has the potential to change the level of control artists have over their work. The technology could also affect production rights, third-party monetization, and data transfer of creative work, enabling the repurposing of creative content while safeguarding the intellectual property of artists.
    This theme includes papers on following matters, but not limited to, creative content analysis and creation, new professions in creative industries, innovations of products involving computer/digital technology and artificial intelligence, digital technology and creative industries management, digital technology and creative industries marketing, interdisciplinary studies on a computer/digital technology and creative industries, creative economy including Syariah creative economy.
  6. Digital education for creative industries

    Students of today are digital natives and make full use of the wide array of digital possibilities. They have downloaded all the necessary software onto their laptops and can explore any medium they choose. These students demand freedom of choice of content (what), time (when), and place (where) in education. However, in general, this approach is very hard to teach inside traditional educational institutions, where students are paying a lot of money to be individually assessed and are taught within a single discipline. Therefore, academic institutions evolve to adapt to the new learning culture.The Aga Khan Academy, Harvard online courses, universities’ digital platforms, Ruang Guru, are some examples of responses to the adaptation. Many digital apps and open-source or paid platforms are also available to assist the learning process.
    The theme covers, but not limited to papers on technologies for education, new education model involving new technology, digital skill learning for creative industries, technologies for creative education, technologies and teaching method, online learning model.

Digital Technology Transformation and cultural evolution in Time of Pandemic


  The year 2020 is also a year of global pandemic of COVID-19. The pandemic has caused countries shut downs and people quarantined. States announced work from home policy, thus increased the role of digital platform in assisting people to continue productivity in quarantine. This has also impacted the creative industry 4.0. How and in what extend does digital technology and creativity altogether helped people in daily lives during the pandemic, including vulnerable community. BCM 2020 also invites authors to write themes related to COVID-19 pandemic issue within but not limited to following subjects:


  • Aesthetic evolution in digital era: infographics, animations, image based information system for COVID-19 public awareness
  • Digital Transformation of environment: built environment and technology in time of pandemic
  • Digital Technology cultural evolution: COVID-19 and digital culture
  • Creative Technology, data, and creative industry: creative adaptation in time of pandemic, effect of pandemic to  creative industries
  • Innovation of Products, Creative industries management and marketing: product & business innovation coping the pandemic
  • Digital education for creative industries: Education process in time of pandemic, role of digital technology its ease and limitation for education of creative subjects


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